PR: The Reviews are In! FloydFest 9 Breaks Ground

FloydFest 9 Breaks Ground reaching capacity attendance on Saturday

FloydFest  9, Breaking Ground, lived up to its 2010 theme on  July 22-25, 2010 with a record 14,000+ in attendance during the four days of beautiful, albeit hot, summer weather. Among the many memorable performances of over 100 bands were the likes of the Levon Helm Band (beneath the natural perfect light show of a full moon as a backdrop), Old Crow Medicine Show, Galactic w/ Corey Henry, Bassekou Koyate,  with possibly the most inspiring set of music to ever grace the FloydFest venue, the lovely and soulful Grace Potter and the Nocturnals, and Railroad Earth to name a few.

“One of the most well-run, most diverse, and most incredible shows in the world!…FLOYDFEST ROCKS, and we were proud to be there!!”~Mountain Heart, 2010 Performer

Spanning 10 unique stages and 80 gorgeous acres, FloydFest has become the largest event of its kind in Virginia. FloydFest manages to create a truly unique atmosphere where everything good and funky goes. One can see slogans such as “Life’s a Garden…Dig it!”, “May the Force be With you” and “This is where the sidewalk ends”.  It’s apparent by the growth of FloydFest that patrons from far and wide are willing to embrace these ideas and celebrate the renaissance and eclectic spirit of FloydFest.

“It must be like putting a moon shot together, but the connections that people make are beyond price”~ Seth Williamson, NPR WVTF 89.1fm

A preliminary look at the Patron Satisfaction surveys reveal that while most attendees are from VA and NC, many patrons also came from MD, PA, FL, WV, NY and GA, and notably some came as far as Minnesota, Nevada and California; Approximately a quarter of attendees are local (live within 50 mile radius) but a great majority traveled over 100 miles to attend the festival. Promoters are encouraging all patrons to take a moment and share their experiences and ideas for making the festival even better next year.  The link to the Patron Satisfaction Survey will remain active on the festival’s home page until August 31st.

FloydFest also featured some truly inspired performances from ‘Under-the-Radar’ (UtR) acts from near and far;  spawned from an early-years review by that named FloydFest as the “Best Under-the-Radar festival”, FloydFest’s UtR series features a competition in which the audience cast votes for their favorite up-and-coming regional performers. UtR bands compete for a main stage slot in 2011, as well as a starter promotional package which includes a studio recording time w/ Blackwater Recording, a gift certificate with PressPressMerch and a Peluso Microphone Lab mic package. Attendees are encouraged to vote ONLINE for their favorite performer – link to the UtR Survey is featured on the festival home page though Aug 31st:

Sold out VIP tickets, a 14,000 capacity Saturday crowd, and a visit from Virginia Senator Mark Warner exclaiming that “Virginia is for Music Lovers” were all icing on the cake for this festival which has grown and thrived on a mountain plateau at milepost 170.5 on the Blue Ridge Parkway in Southwest Virginia.  Over the past nine years since its inception, FloydFest has garnered praise ranging from “an East Coast Telluride” (Peter Rowan), to “a large tier music festival with a small-fest vibe” (

“FloydFest could best be described as a unicorn in a horse pasture full of music festivals.” ~ Andrew Watkins,

Marketed as “family-friendly” FloydFest truly was, with the welcome clamor of the annual Children’s Peace Parade, and several acres of central real estate devoted to performances by and for children, including open mic, theatre, juggling, and a good variety of bands and workshop offerings. A uniquely diverse demographic of attendees lent a community feel to the event where litter was scarce and where positive vibes and good will abound.

“Our five-year old told his dad that we had to go to Floyd Fest every year. It was truly a very nice family event – everyone we talked to was just soooo nice and very cool.”~ Susan, 2010 attendee, Roanoke, VA

FloydFest is sponsored by Blue Cow Arts, a 501c3 non-profit organization in support of area arts culture, and Across-the-Way Productions, a Floyd-based event management company. Representatives of AtWP say that for 2011, a year that will mark the 10th anniversary of FloydFest, plans are already underway including a “Best-of-a-Decade” line-up.

FloydFest 10 is set for July 28-31 2011. If 2010 is any indicator, those planning to come better buy in advance – this cat is out of the bag.

“A perfect conglomeration of music, art, food, people and one of the most breathtaking venues in the country.”~ Brad Winecoff,


About Across-the-Way Productions
Across-the-Way Productions, Inc is a turn-key event management company located in the unassuming cultural hotspot of Floyd, Virginia. As SW Virginia’s leading event management company, AtWP promotes a community-based approach to event production, and prides itself in presenting unique, family-friendly, quality events. Their annual roster of events includes Vintage Virginia, the Floyd Fandango, FloydFest and the Virginia Wine Festival. For more information visit